I am a LEED Green Associate Architect with over 14 years of experience, specializing in design management, project planning, and driving innovation across luxury retail, commercial interiors, museography, and computational design. Throughout my career, I have developed a broad skill set that combines strategic vision with creative execution, leading cross-functional teams in delivering high-impact projects that elevate customer experiences.

Since relocating to the United Arab Emirates in 2014, I have expanded my expertise across diverse design fields. Currently, as Head of Design and Innovation at Electra, I manage and mentor a team of architects, fostering their professional growth and championing a culture of agility and adaptability. I am passionate about encouraging teams to challenge norms, embrace experimentation, and view calculated risks as stepping stones toward transformative innovation.

At Electra, we have proudly delivered over 50 projects for Expo 2020, including iconic pavilions such as those for the USA, Switzerland, Canada, Luxembourg, and the Women’s Pavilion. Our involvement has spanned full contracting, design development, fit-out, and interior design, reinforcing our commitment to excellence and pushing the boundaries of design and innovation on a global stage.